Business Transformations in the Era of Digitalization
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Description
In order to establish and maintain a successful company in the digital age, managers are digitally transforming their organizations to include such tools as disruptive technologies and digital data to improve performance and efficiencies. As these companies continue to adopt digital technologies to improve their businesses and create new revenues and value-producing opportunities, they must also be aware of the challenges digitalization can present. Business Transformations in the Era of Digitalization is a collection of innovative research on the latest trends, business opportunities, and challenges in the digitalization of businesses. Highlighting a range of topics including business-IT alignment, cloud computing, Internet of Things (IoT), business sustainability, small and medium-sized enterprises, and digital entrepreneurship, this book is ideally designed for managers, professionals, consultants, entrepreneurs, and researchers. Title Page Copyright Page Book Series Editorial Advisory Board Table of Contents Detailed Table of Contents Foreword Preface Acknowledgment Section 1: Disruptive Technologies in the Era of Digitalization Chapter 1: 3D Printing as a Case of Disruptive Technology Chapter 2: Addressing the Feasibility, Suitability, and Sustainability of the Blockchain Chapter 3: Study of Intentions to Use Cloud CRM Within Saudi SMEs Section 2: New Strategies Under Digital Transformation Chapter 4: Enterprise Resource Planning (ERP) Systems and Multi-Organizational Enterprise (MOE) Strategy Chapter 5: Toward a Conceptualization of Big Data Value Chain Chapter 6: Strategic and Business-IT Alignment Under Digital Transformation Chapter 7: Big Data Analytics Driven Supply Chain Transformation Section 3: Entrepreneurship and Innovation in the Digitalization Era Chapter 8: The Conceptual Framework for The Examination of a Successful Digital Entrepreneurship in 21st Century Chapter 9: Digitalization and Growth of Small Businesses Chapter 10: Mapping Innovation in the Digital Transformation Era Chapter 11: Entrepreneurship and Innovation in the Digitalization Era Section 4: Digitalization Experiences and Applications Chapter 12: Display Ads Effectiveness Chapter 13: Does the Customers' Use of Mobile Technologies Influence the Number of Both Recruitments and the Branches in the Banking Sector in Tunisia? Chapter 14: Results-Oriented Influencer Marketing Manual for the Tourism Industry Chapter 15: The Agricultural Innovation Under Digitalization Compilation of References About the Contributors Index
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