Understanding Media Production
Book information
Description
Using in-depth analysis of film, TV, news and online productions, Understanding Media Production shows how media theory helps aspiring producers understand good practice in media production. With detailed contemporary examples, including Pirates of The Caribbean, Game of Thrones, Love Island and PewDiePie’s "letsplay" videos, Dwyer highlights similarities and differences in the production strategies and styles used for a wide range of media products. The book tracks the evolution of these entertainment formats and the emergence of the media businesses which produce them. Chapters describe the key production practices associated with each format, including single and multi-camera filming, news reporting, three-point lighting and gameplay animation. They also explain the development of the production roles associated with these content forms; directors, producers, reporters, correspondents etc. The book goes on to explain how media businesses have used new technologies and production innovations to reduce costs and increase profits, resulting in dramatic changes to established production practices and roles. By comparing media production across media industries, in the UK and US, and illustrating the links between economic, sociopolitical and cultural influences on production, Understanding Media Production opens up a constructive debate between media practitioners and theorists about key questions of creativity and innovation in production. Cover Half Title Title Page Copyright Page Table of Contents List of figures Introduction: theorists vs practitioners Academic studies of media production The outline of this book Chapter 1: A theory of media production An outline of the theory Production as inputs of labour and technology Production as a system of transactions Production as division of labour Flexible production of innovative products Production in industry evolution Chapter 2: Producing feature films Technological discontinuity Dominant design Legitimacy and regulation Market control Process innovation Chapter 3: Producing studio shows Technological discontinuity Dominant design Regulation and legitimacy Market control Process innovation Chapter 4: Producing filmed TV series Technological discontinuity Dominant design Regulation and legitimacy Market control Process innovation Chapter 5: Producing news reports Technological discontinuity Dominant design Legitimacy and regulation Market control Process innovation Chapter 6: Producing TV formats Technological discontinuity Dominant design Regulation and legitimacy Market control Process innovation Chapter 7: Producing digital content Technological discontinuity Dominant design Market control Regulation and legitimacy Process innovation Conclusions: creativity and innovation in media production References Index
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