Innovation Management

Description

Not solely covering new products, Innovation Management focuses on new services and new business models; in doing so, it provides an introduction to new business development. The book follows the logic of the innovation process, from idea development via selection to implementation, and discusses these topics both on the level of the company and individual projects. Its content is evidence-based, but with many practical examples. This textbook ensures up-to-date subject knowledge by providing a contemporary approach: novel methodologies such as design thinking, lean innovation and open innovation are included. Exercises and discussion questions at the end of each chapter enable self-testing and reflection. Comprehension of new topics is aided by an in-margin glossary and further multimedia links on the companion website. It is an essential resource for undergraduate students seeking a rigorous and science-based, yet accessible and manageable, overview of innovation management. Contents Ch. 1: Innovationmanagement and newbusiness development 1.1 What are innovation management and new businessdevelopment? 1.2 Paradoxes of innovation 1.3 What is business model innovation? 1.4 Types and classifications of innovations 1.5 Innovation and society 1.6 Summary 1.7 Discussion questions and exercises Ch. 2: The front end ofinnovation 2.1 Creativity 2.2 Sources of ideas 2.3 Tools for creativity 2.4 Scenario workshops 2.5 Leading creativity workshops 2.6 Managing the internal front end 2.7 Crowdsourcing ideas 2.8 Summary 2.9 Discussion questions and exercises Ch. 3: Design thinking 3.1 Processes to involve customers 3.2 The customer study phase 3.3 Market learning in the testing phase 3.4 When to use which method 3.5 Design-driven innovation 3.6 Summary 3.7 Discussion questions and exercises Ch. 4: Innovation strategy 4.1 Creating an innovation strategy 4.2 Life cycles of products, services and knowledge 4.3 Disruptive innovation 4.4 Timing of innovation 4.5 Ecosystem innovation 4.6 Strategy in a networked market 4.7 Intellectual property 4.8 Summary 4.9 Discussion questions and exercises Ch. 5: Portfolio management 5.1 Reactive versus proactive portfolio management 5.2 Platform and modular design 5.3 Managing the decision process 5.4 Tools for portfolio management 5.5 Summary 5.6 Discussion questions and exercises Ch. 6: Managing projects 6.1 Uncertainty and process models 6.2 Process models 6.3 The business plan 6.4 Project management 6.5 Control of innovation projects 6.6 Summary 6.7 Discussion questions and exercises Ch. 7: Organizing for innovation 7.1 Team structures 7.2 Organizing innovation at the firm level 7.3 Leadership 7.4 Knowledge for innovation and new businessdevelopment 7.5 Culture of innovation 7.6 Summary 7.7 Discussion questions and exercises Ch. 8: Open innovation 8.1 Acquiring knowledge and innovation 8.2 Collaboration between firms 8.3 How to collaborate 8.4 Collaborating with start-ups and selling off innovation 8.5 Integration and disintegration in supply chains 8.6 Innovation clusters 8.7 Summary 8.8 Discussion questions and exercises Ch. 9: Entrepreneurship 9.1 Start-ups and innovation 9.2 Who becomes an entrepreneur? 9.3 The entrepreneurial process 9.4 Incubators 9.5 Summary 9.6 Discussion questions and exercises Ch. 10: Innovation in project-based andmultinational firms 10.1 lnnovotion in project-based firms 10.2 lnnovc:ation in multinationals 10.3 Servitization: adding services to products 10.4 Summary 10.5 Discussion questions and exercises Ch. 11: The future ofinnovationmanagement and newbusiness development 11.1 Innovation in practice 11.2 The origins of the field 11.3 Towards a theory of innovation management and newbusiness development 11.4 Summary 11.5 Discussion questions Index