Contemplating corporate marketing, identity and communication

Description

Since the first International Corporate Identity Group's symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike. Recently, the term corporate marketing has incorporated a host of key corporate-level concepts, representing a new paradigm of thought. Contemplating Corporate Marketing, Identity and Communication is a collection of papers and extended abstracts from the 12th ICIG symposium, presenting a variety of perspectives with a view towards stimulating debate abo.  Read more... Abstract: Since the first International Corporate Identity Group's symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike. Recently, the term corporate marketing has incorporated a host of key corporate-level concepts, representing a new paradigm of thought. Contemplating Corporate Marketing, Identity and Communication is a collection of papers and extended abstracts from the 12th ICIG symposium, presenting a variety of perspectives with a view towards stimulating debate abo Content: Contemplating the corporate communications, corporate marketing and identity curricula : celebrating 15 years of the ICIG symposium : 1994-2009 / Klement Podnar and John M.T. Balmer -- Weathervanes or signposts? Constructs or philosophy? Scrutinzing [sic]and explicating corporate image, corporate identity, corporate communications, corporate reputation, corporate brands and corporate marketing / John M.T. Balmer -- Schools of thought in corporate marketing : traces and future perspectives / Joachim Kernstock and Tim Oliver Brexendorf -- The missing link in corporate marketing / Zlatko Jančič -- Corporate social responsibility and corporate identity : potentials for disciplinary cross-fertilization within research and teaching / Anne Ellerup Nielsen and Trine Susanne Johansen -- Consumer's identification with a brand / Urška Tuškej and Klement Podnar -- Exploring how organizational identity is affected by the arrival of new members / Laura Illia -- Holland's got talent? The relevance of employer branding in job advertisements for becoming an employer of choice / Jan-Willem Schoonderbeek [and others] -- Generic charisma : a conceptualization and measurement tool development / Ana Tkalac Verčič and Dejan Verčič -- Exploring the relationship between media sentiments and market capitalization in 32 FTSE-350 firms / Temi Abimbola -- Corporate communications in China : a preliminary study / Ying Fan -- Corporate social responsibility, customer trust and the mediating role of C-C identification in the banking industry / Urša Golob and Klement Podnar -- How do companies choose between socially responsible suppliers? An experimental study / Joop Joost Hietbrink, Guido Berens and Johan van Rekom -- Business schools' use of CSR as a corporate marketing strategy / Anne Ellerup Nielsen and Christa Thomsen.