ENGLISH

Design of Things to Come: How Ordinary People Create Extraordinary Products

By Craig M. Vogel , Jonathan Cagan , Peter Boatwright

Book information

Publisher
Pearson Prentice Hall
Year
2005
ISBN
0131860828, 9780131860827
Open Library ID
OL3479898M
Language
english
Format
PDF
Filesize
2 MB (1799359 bytes)
Pages
268\268
Library
mexmat
Time added
2009-07-20 03:45:11

Description

Today's best companies are building products and services that look great, feel great, and touch customers more deeply than ever before. The Design of Things to Come reveals who's doing it - and how they're doing it. * You'll learn how companies are identifying their customers' most powerful fantasies - and using them to build products that transform their markets. * You'll meet the remarkable innovators who are delivering breakthroughs in industries ranging from kitchenware to industrial robots, sneakers to SUVs.Innovation isn't just the best way for companies to stay profitable; increasingly, it's the only way. Simply put, this book reveals the future of innovation. Whether you're an executive, entrepreneur, or consumer, you'll find it utterly compelling..

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