How to Spot the Next Starbucks, Whole Foods, Walmart, or McDonald's BEFORE Its Shares Explode

Description

Everyone knows the basic golden rule of investing: "Buy Low, Sell High," but how many of us ever really understand the stock market, how to recognize the "next big thing," and how to capitalize off of it once you do? ... the truth is not many or we'd all be millionaires. It seems like early investors in big companies like Facebook and Google had to have won the lottery of investing and just gotten really lucky, but there's more to it than that. There's a science to the "Next Big Thing" strategy, and Mark Tier understands it. In How to Spot the Next Starbucks, Whole Foods, Walmart, or McDonald's BEFORE Its Shares Explode, Tier shows readers that explosive brands like Starbucks, Whole Foods, McDonald's, and Walmart didn't become successful on accident. Through in-depth and accessible case studies, Tier pulls back the curtain on the early Key Performance Indicators that each of these major companies showed even at their earliest stages. Once you learn how to recognize these makings of success, you too will be able to spot the next Starbucks.;Part 1. The 5 clues to spotting the next Starbucks : the differences that make the difference -- Why aren't there any Starbucks stores in Italy? -- "Most everything I've done I copied from somebody else" -- When the copycat gets copied -- How John Mackey's vision saved Whole Foods from drowning -- How Ray Kroc's McDonald's trumped Burger King with superior entrepreneurial management and execution -- Finding the next Starbucks "by walking around" -- Part 2. How to profit from the next Starbucks -- or the last one : the investment and business opportunities -- Dream big: start your own -- The franchise approach -- Investment strategies from Buffet to Thiel -- Buy the "next Starbucks" at the IPO-or before -- Catch-or create-a tailwind -- Finding the next tailwind to ride -- What's next -- Appendix I: "From poverty to poverty in three generations"-what to do when the founder departs the scene -- Appendix II: A quick guide to making money in the franchising business -- Appendix III: DavidsTea.