ENGLISH

Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative

By Scott , Brinker

Book information

Publisher
Wiley
Year
2016
Language
english
Format
EPUB
Filesize
2 MB (2257945 bytes)
Pages
\0
Time added
2017-08-15 11:00:00

Description

Overview: In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software—from the growing number of technologies in our own organizations to the global forces of the Internet at large.

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