ENGLISH

Content Infrastructure Management: Results of an empirical study in the print industry (Markt- und Unternehmensentwicklung Markets and Organisations)

By Alexander Benlian

Book information

Publisher
Deutscher Universitätsverlag
Year
2006
ISBN
9783835003682, 3835003682
Language
english
Format
PDF
Filesize
2 MB (2506046 bytes)
Pages
267\258
Time added
2024-03-19 19:32:41

Description

Taking into account strategic, organizational and technological factors Alexander Benlian studies the question of whether to centralize or to decentralize media content. The findings basically emphasize the need to design publishing organizations that follow certain patterns of congruency and consistency in order to realize greater effectiveness.

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