The Digitization of Business in China

Description

One of the first of its kind, this book examines the digitalization of Chinese businesses both theoretically and practically. Taking a fresh and unique approach, the authors seek to adopt individual theories for each empirical case explored and investigate the dramatic digital transformation that Chinese firms have undergone in recent years. With a particular focus on social networks, the authors observe and analyze the way that digitized applications can interlink with financial systems, developing new capabilities that help to yield competitive advantage. Covering both small to medium sized enterprises (SMEs) and globally orientated multinational enterprises (MNEs), this book is a valuable resource for those researching Asian business, or international business more generally, as well as innovation and technology management. Front Matter ....Pages i-xv Introduction: Business-to-Business Marketing in China: Digital or Traditional? (Jonathan Cooley)....Pages 1-40 Front Matter ....Pages 41-41 China’s Online Peer-to-Peer (P2P) Lending Platforms (Michelle W. L. Fong)....Pages 43-74 The Key to Non-Profit Crowdfunding Through Internet Social Media (Peng Gao)....Pages 75-98 The Language of Luxury Hotel Websites in China (Amy Suen)....Pages 99-125 The Development Path of WeChat: Social, Political and Ethical Challenges (Pi-Chi Chen)....Pages 127-152 Front Matter ....Pages 153-153 Digital Business and Chinese Consumers’ Purchase Intentions in Indonesia (Tao Jiang, Yeyi Liu)....Pages 155-177 Enhancing Brand Image and Brand Trust in the Vietnamese Tourism Industry Via e-Word of Mouth (Hoang Thi Phuong Thao)....Pages 179-198 Digitalisation in Dentistry: Development and Practices (Yuan-Min Lin)....Pages 199-217 Alibaba: Jack Ma’s Unique Growth Strategy and the Future of Its Global Development in the Chinese Digital Business Industry (Young-Chan Kim)....Pages 219-247 Conclusion: The Sino Digital Economy: Development History, Current Status, and Challenges Going Forward (Chung-Shen Wu, Chih-Yuan Weng)....Pages 249-265 Back Matter ....Pages 267-276