ENGLISH

Social Media for Social Good: A How-To Guide for Nonprofits

By Heather Mansfield

Book information

Publisher
McGraw Hill LLC
Year
2011
ISBN
0071770992, 9780071770996, 9780071770811, 007177081X
Language
english
Format
EPUB
Filesize
2 MB (2028364 bytes)
Pages
\0
Time added
2022-09-30 09:19:32
BUS000000BusinessNonfiction

Description

Maximize every donation dollar using social-media marketing best practices With Social Media for Social Good, you have everything you need to get your organization online at all levels: Web 1.0: Websites, e-newsletters, and "Donate Now" buttons; Web 2.0: Blogging and social networking sites; and Web 3.0: The Mobile Web, texting, and smartphone Apps. Learn how to access free and inexpensive marketing tools, market via email, use Twitter and Facebook, raise money from new donors, understand the legalities involved in being online, establish privacy settings, and track ROI. Heather Mansfield owns DIOSA Communications. She has served as Nonprofit Community Manager for Change.org, was named a Fundraising Star of the Year by Fundraising Success Magazine, and serves on the board for the Latin America Working Group.

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