ENGLISH

Brainfluence: 100 Ways to Persuade and Convince Consumers With Neuromarketing

By Roger Dooley

Book information

Publisher
Audio-Tech Business Book Summaries;Wiley
Year
2014
ISBN
978-1-118-11336-3, 1118113365, 978-1-118-17594-1, 978-1-118-17595-8, 978-1-118-17596-5
Language
english
Format
EPUB
Filesize
439 kB (449786 bytes)
Series
Audio-Tech Business Book Summaries (Series)
Edition
Abridged
Pages
\0
Time added
2019-09-24 23:53:09
Neuromarketing;Marketing;Psychological aspects;Adv

Description

Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence explains how to practically apply neuroscience and behavior research to everyday marketing problems.  Read more... Abstract: Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence explains how to practically apply neuroscience and behavior research to everyday marketing problems

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