ENGLISH

Downloaded Causal Inference in Python: Applying Causal Inference in the Tech Industry (Final Release)

Book information

Publisher
O'Reilly Media, Inc.
Year
2023
ISBN
9781098140250
Language
english
Format
EPUB
Filesize
9 MB (9952388 bytes)
Pages
406\0
Orientation
landscape
Paginated
yes
Scanned
no
Time added
2023-10-04 15:41:59

Description

How many buyers will an additional dollar of online marketing bring in? Which customers will only buy when given a discount coupon? The best way to determine how the levers at our disposal affect the business metrics we want to drive is through causal inference. In this book, author Matheus Facure explains the untapped potential of causal inference for estimating impacts and effects. Managers, data scientists, and business analysts will learn classical causal inference methods, like randomized control trials (A/B Tests), linear regression, propensity score, synthetic controls, and difference-in-differences.

Similar books