ENGLISH

Universal Design: The HUMBLES Method for User-Centred Business

By Francesc Aragall , Jordi Montana

Book information

Publisher
Gower
Year
2012
ISBN
0566088657, 9780566088650
Language
english
Format
PDF
Filesize
2 MB (2549333 bytes)
Pages
256\307
Time added
2015-07-30 14:58:25

Description

As a customer, have you ever felt dissatisfied with a product or service? Is it possible that customers may be similarly unhappy with your company? Being aware of and exploring your consumers' diversity constitutes the best source of information available if you are to lead the way in design innovation, marketing orientation and service provision. Universal Design: The HUMBLES Method for User-Centred Business offers every type of organization a clear understanding of the role and value of Design for All/Universal Design (the intervention in environments, products and services to enable everyone, regardless of age, gender, capabilities or cultural background, to enjoy them on an equal basis). The seven phase model integrates the users' point of view, enabling you to assess your current business strategy and design practices, and make your product or service appealing to all your potential customers, thus creating a better, more consumer-oriented experience. This book is a must-read for organisations who wish to consider their products and services from the customer point of view and so gain an advantage over their competitors.

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