The Social Factor: Innovate, Ignite, and Win through Mass Collaboration and Social Networking (IBM Press)

Description

Harness the Power of Social Networking to Promote Innovation and Drive Growth  A treasure trove of strategic and tactical insights for the business leader Provides relevant experience from a host of powerful case studies and compelling business scenarios Secrets for avoiding costly mistakes that can cripple a social networking initiative Millions of people use social networking sites, and companies are increasingly turning to social networking to build relationships with customers. But companies routinely miss the best opportunities to create value and promote innovation–by using social networking to build thriving communities of employees, partners, and customers.   Business leaders and strategists can drive immense value from social networking “inside the firewall.” Drawing on her unsurpassed experience deploying innovative social networking systems within IBM® and for customers, Maria Azua demonstrates how to establish social networking communities, and then leverage those communities to drive extraordinary levels of innovation. Azua offers specific techniques for promoting mass collaboration in the enterprise and strategies to monetize social networking to generate new business opportunities.   Whatever your industry, you’ll learn how to choose and implement the right social networking solutions for your unique challenges...how to avoid false starts and wasted time...and how to evaluate and make the most of today’s most promising social technologies–from wikis and blogs to knowledge clouds. Cover Contents Introduction 1 Dawn of the Social Age America, Connected Radio Comes of Age Social Networking and the Social Age Standardization + Low Cost = Increased Adoption Social Networking: Transforming Our World Social Age, Exabyte Age Shift Happens Summary 2 Social Age Organizations The Globally Integrated Enterprise The Social Age Corporation: Hungry for Change The Social Age: Great Expectations Social Networking in Your Organization Degrees of Separation: An IBM Experience Knowledge Is Still Power Summary 3 Wikis: Bringing the Crowds to You Wikis Wikis as Data Mines Empirical Evidence for Wiki Effectiveness Not All Wikis Behave Alike Forums and Mailing Lists File Management A Final Word Summary 4 Blogs: Your Personal News Outlet Not Your Father’s Company Newsletter Blogging and You IT Planning for Wikis and Blogs Socializing Your Social Networking Summary 5 Tagging and Social Clouds Folksonomies Cash Clouds Selling in the Clouds Marketing in the Clouds Expertise Location Through Tagging Social Bookmarking Topical Friends Vendor Expertise Analysis Summary 6 Cloud Computing Paradigm It’s All About Economies of Scale ITs Dirty Little Secret Cloud Computing Layers Cloudsourcing, Not Outsourcing IT Transformation Under Way The Social Age CIO Summary 7 Social Media and Culture Social Media Twitter LinkedIn Personal Branding and Social Networking Facebook YouTube Value of Social Networking Tools for Professionals Social Networking: An IBM Business Partner Perspective Social Tools: Business Impact Social Media on a Financial Services Web Site Social Networking and Brand Loyalty What Do You Lose by Not Implementing Social Tools? Summary 8 On the Shoulders of Giants What Is Open Software? The Virtuous Cycle Open, but Not Free The Culture of Open Enablement at Reduced Cost Innovation Accelerator Agent for Change Open Source Software Business Challenges Content Management Systems (CMS) A Closing Thought Summary 9 Social Brain and the Ideation Process The Social Brain and the Ideation Process Social Ideation in the Enterprise Jams: Social Ideation Events Summary 10 Social Innovation Creation of an Innovation Community Innovation and Technology Adoption Process Monetizing Social Networking Innovation Programs: Critical Success Factors Summary 11 Social Economy Technology Adoption and GDP Correlation Recognizing and Exploiting the Hype Cycle Summary 12 Mobile Society Mobility as a Critical Enterprise Service What’s Next for Social Age Mobile? Social Networking in 3D Summary Endnotes Index A B C D E F G H I J K L M N O P Q R S T U V W X Y Z