The Routledge Handbook of Festivals

Description

In recent times, festivals around the world have grown in number due to the increased recognition of their importance for tourism, branding and economic development. Festivals hold multifaceted roles in society and can be staged to bring positive economic impact, for the competitive advantage they lend a destination or to address social objectives. Studies on festivals have appeared in a wide range of disciplines, and consequently, much of the research available is highly fragmented. This handbook brings this knowledge together in one volume, offering a comprehensive evaluation of the most current research, debates and controversies surrounding festivals. It is divided into nine sections that cover a wide range of theories, concepts and contexts, such as sustainability, festival marketing and management, the strategic use of festivals and their future. Featuring a variety of disciplinary, cultural and national perspectives from an international team of authors, this book will be an invaluable resource for students and researchers of event management and will be of interest to scholars in the fields of anthropology, sociology, geography, marketing, management, psychology and economics. Cover......Page 1 Half Title......Page 2 Title Page......Page 4 Copyright Page......Page 5 Contents......Page 6 Lists of figures......Page 11 List of tables......Page 12 List of contributors......Page 13 PART I: Introduction......Page 24 1 Introduction......Page 26 2 Methodological approaches to festival research......Page 35 3 The value of festivals......Page 45 4 The meaning of festivals: reconfiguring the semiotic approach......Page 54 PART II: Sustainability......Page 64 5 Valuing the impacts of festivals......Page 66 6 Festivals and social sustainability......Page 76 7 Evaluating the sociocultural effects of festivals : developing a comprehensive impact correlation model and its application......Page 85 8 Influencers of environmental sustainability success at festivals......Page 94 PART III: Festival management......Page 104 9 Managing festival volunteers: the HELPERS model......Page 106 10 The role of harm minimisation to prevent alcohol and drug misuse at outdoor music festivals......Page 115 11 Social media and the transformation of the festival industry: a typology of festivals and the formation of new markets......Page 125 12 The innovation of arts festivals: concepts, approaches and effects......Page 134 13 Managing networks of meaning in arts festival productions......Page 143 PART IV: Festival marketing......Page 154 14 Festivals and sponsorship: a strategic marketing approach......Page 156 15 Festivals’ role in branding a destination: a case study of the Barbaros Strawman Festival in Izmir, Turkey......Page 165 16 Branding cultural events using external reference points: Cervantes and the Festival Internacional Cervantino, Mexico......Page 175 17 Festivals and social media: a co-created transformation of attendees and organisers......Page 186 PART V: Strategic use of festivals......Page 196 18 Leveraging a festival to build bridges in a divided city......Page 198 19 Extending the exit brand: from Serbia’s fortress to Montenegro’s coast......Page 208 20 The eventful city in a complex economic, social and political environment: the case of Macau......Page 217 21 Protesting @ Auckland Pride: when a community stakeholder becomes alienated......Page 227 22 Festivals as devices for enhancing social connectivity and the resilience of rural communities......Page 237 23 Geelong’s rousing motoring ‘Revival’......Page 246 PART VI: Festival experiences......Page 256 24 Understanding feelings, barriers, and conflicts in festivals and events: the impact upon family QOL......Page 258 25 Festivity and attendee experience: a confessional tale of discovery......Page 267 26 Information and communication technology and the festival experience......Page 277 27 How do residents experience their own festivals? A qualitative approach to meanings and experiences......Page 286 28 Feminist politics in the festival space......Page 296 PART VII: Types of festivals......Page 306 29 Food and wine festivals as rural hallmark events......Page 308 30 Positioning in Montserrat’s festivals: music, media, and film......Page 318 31 Music events and festivals: identity and experience......Page 327 32 Religious and spiritual festivals and events......Page 336 33 Australia celebrates: an exploration of Australia Day festivals and national identity......Page 346 PART VIII: Cultural perspectives on festivals......Page 356 34 Herding livestock and managing people: the cultural sustainability of a harvest festival......Page 358 35 Festivals as products: a framework for analysing traditional festivals in Ghana......Page 367 36 Tourism pressure as a cultural change factor: the case of the Guelaguetza festival, Oaxaca, Mexico......Page 380 37 Festivals for sustainable tourism development: a case study of Hadoti region, Rajasthan......Page 389 38 Placemaking betwixt and between festivals and daily life......Page 397 39 A festival of song: developing social capital and safeguarding Australian Aboriginal culture through authentic performance......Page 407 PART IX: Festival futures......Page 418 40 Virtual reality: the white knight of festival management education?......Page 420 41 Industry perceptions of potential digital futures for live performance in the staging and consumption of music festivals......Page 429 42 Utopian futures: Wellington on a Plate and the envisioning of a food festival in Tuscany......Page 440 Index......Page 450