Semiotics of the Media: State of the Art, Projects, and Perspectives

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Contents Introduction Part I: Semiotic foundations of the media Media and self-reference: The forgotten initial state Media between Balnibarbi and Plato's Cave The multimediation of the lifeworld The sign as medium, the medium relation as the foundation of the sign Semiosis of the mass media: Modeling a complex process The media contract Part II: Pictorial and graphic semiotics Semiotics and ethics: The image of semiotics and semiotics of the image The prephotographic, the photographic, and the postphotographic image Can pictures lie? On the semiotics of the image and the computer image Pictorial metaphor in commercial advertising Representation and legitimacy: A semiotic approach to the logo Indexical/iconic tensions: The semiotics of the postage stamp Combining the information of maps and other media while hiking Part III: Film, acting, and intermediality in the movies The delay of the cinema age The dialectic of the sign or journeys to Cape Fear Natural born killers: Rhythms of the filmic image and styles of violence “How did you find us?” — “We read the script!”: A special case of self-reference in the movies Words created in their own image Discursive stupidity: Abduction and comic in “Monty Python’s Flying Circus”; From Peirce to Freud The semiotics of eating and orality in the movies Star images: Questions for semiotic analysis Film acting and gender: Method acting and the male tantrum On some aspects of intermedial film transfer Media shift and intertextual reference Death and rebirth of the author: On a specific case of an intermedial chiasmus between literature and film Part IV: Television, video, and radio Television: The semiotic phenomenology of communication and the image Where is the subject in the macromedia? The question of zapping The surrogate audience: Ostension of spectator response in televised shows Liquid images: A semiotic analysis of on-air promotion and TV design of TV stations Foreshadowing virtual reality in narrative and film TV is dead, video is born: Dialogue on new intermedia communication Audience participation games: Consideration for parties other than the actual participant Part V: Computers, electronic networks, hypertext, and cyberspace Objects and the world metaphor: A semiotic engineering approach Semiotics of computer media in architecture “Electronic communities” as social worlds: Toward a sociosemiotic analysis of computer mediated interpersonal communication The cold warmth of communication in computer networks Semiosis at computer media Hypertextuality and multimedia literature Linguistic orientation in computational space Principles of spatialization in text and hypertext Part VI: Time, memory, media, and the semiotics of the museum The medium is the memory: Ars memoriae in its age of technical reproducibility The role of memory in the contemporary acceleration of cultural proliferation Listening to the virtual past The museum as a political media: A semiological assault The museum as semiotic frame: “Degenerate art” in the thirties and the nineties Western heritage and its autres: Cowboys and Indians, facts, and fictions Part VII: Aesthetic aspects of the media Innovation, gainful learning, and habits in the aesthetics of media Deep structure and design configurations in paintings Architecture as a mass medium? Poems on the bus: Some practical aspects of the reception of poetry in the mass media The form of the media: The intermediality of visual poetry Poetic aspects of a multimedia text Graphic notation and musical graphics: The nonnotational sign systems in new music and its multimedial, intermedial, extended-medial, and mixed-medial character Part VIII: Sociosemiotics and today’s myths in the media Divination as a mass media event Media, death, and democracy Myth of the Occident and its manifestations in the Chinese media Media coverage of the unreasonable in the land of hyperreason The media and logic of concrete action in the “housekeeping” press The desire of “crises”: An Occidental way of existing Invitation to travel: The window-shop relationship in the communication of fashion Nonverbal signs in an intercultural business negotiation Part IX: Appendix Index of names Index of subjects