ENGLISH

Managing Green Issues

By Tom Curtin; And Jacqueline Jones

Book information

Publisher
MACMILLAN BUSINESS
Year
2000
ISBN
9780230509290, 9780333914359, 033391435X
Open Library ID
OL17012021M
Language
english
Format
PDF
Filesize
753 kB (771500 bytes)
Pages
220\220
Orientation
yes
Scanned
no
Time added
2010-05-17 00:23:50

Description

The new, environmentally conscious marketplace rewards sincerity and ethical behavior, so these days companies must become authentically socially responsible. They must also publicize their positive contributions. Tom Curtin outlines a strategy for communicating to the public about green issues, providing sensible guidelines for analyzing your business and preparing for potential eco-crises. Curtin is an environmental skeptic. He doesn't believe in global warming and he considers green organizations to be gathering places for hysterics. He doesn't seem to be aware that preserving the environment is a major concern for people around the world; it's not just a hobby for tree huggers in the West. Still, you'll have to agree with him that the best defense is a good offense. His suggestions can help you handle potentially volatile ecological problems with competence. getAbstract recommends this book to corporate communicators who want to be prepared to respond to environmental advocates.

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