Driving airline business strategies through emerging technology

Description

Emerging technology--like mobile communications, information management, the Internet, biometrics, or new kinds of aircraft--can bring significant business efficiencies across a broad spectrum of an airline's operations. It can add value to different functions by reducing costs, enhancing revenue, and improving customer service, as well as customer safety and security. This book is intended to provide the reader, a practitioner in the airline or airline-related industry, with (1) an overview of the impact of emerging technology on the airline industry, (2) a conceptual framework for developing and aligning business and technology strategies, and (3) an appreciation of the organizational changes required to gain the most benefit from the implementation of leading technologies. Contents......Page 7 List of Figures......Page 10 List of Tables......Page 12 Foreword......Page 13 Preface......Page 15 Acknowledgements......Page 17 1 Challenges Driven by the Changing Airline Customer and Industry Dynamics......Page 19 2 Opportunities Driven by Emerging Technology......Page 45 3 Market Segmentation and Customer Relationship Management......Page 75 4 E-Business and its Application to Airlines......Page 103 5 Opportunities Driven by Emerging Aircraft Technology......Page 127 6 Forces Tran sf arming the Air Cargo Market......Page 149 7 Business Structures and Processes to Capitalize on Emerging Technology......Page 171 8 A Call for Action......Page 203 Index......Page 211 About the Author......Page 215