ENGLISH

Economics for Business: Blending Theory and Practice

By Ian Worthington , Chris Britton , Andy Rees

Book information

Publisher
Financial Times
Year
2005
ISBN
0273685600, 9780273685609
LCC
HD30.22 .W67 2004
Open Library ID
OL10288097M
Language
english
Format
PDF
Filesize
9 MB (9000294 bytes)
Edition
2
Pages
559\559
Topic
Economy
Library
avaxhome.ws
Time added
2010-05-31 15:29:46

Description

Economics in Business is a concise, business focused book which illustrates how the ideas and perspectives of economics can help us make sense of the world in which we live. This book takes a business first approach and then applies the economic theory to the business world. Business models such as Porter's five-forces are used to explain the relevance of the theory to business life and the real problems faced by firms and managers. This highly accessible book takes a reader-centred approach, communicating complex ideas in a straightforward and easy to understand manner. The book is suitable for undergraduate students studying a one-semester business economics course as part of a business degree. The book will also be appropriate for DMS students and MBA modules in economics.

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