ENGLISH

Using CiviCRM: Develop and implement a fully functional, systematic CRM plan for your organization Using CiviCRM

By Joseph Murray , Brian Shaughnessy

Book information

Publisher
Packt Publishing
Year
2011
ISBN
978-1-84951-226-8
Language
english
Format
PDF
Filesize
9 MB (9190672 bytes)
Pages
464\464
Time added
2016-06-29 18:00:00

Description

CiviCRM is a web-based, open source CRM system, designed specifically to meet the needs of advocacy, non-profit and non-governmental organizations. Elected officials, professional/trade associations, political campaigns and parties, government agencies, and other similar organizations are among its growing number of enthusiastic users. This book shows you how to harness CiviCRM's impressive array of possibilities as you develop and execute performance-critical CRM strategies.

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