ENGLISH

Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion

By Nicholas Ind

Book information

Publisher
Kogan Page
Year
2007
ISBN
9780749450830, 0749450835
Open Library ID
OL10768884M
Language
english
Format
PDF
Filesize
5 MB (5553519 bytes)
Edition
3rd
Pages
209\209
Topic
Education
Library
avaxhome.ws
Time added
2010-05-31 15:29:46

Description

A company's workforce is its most valuable asset. It is the employees who translate an organization's strategy into reality, interact with consumers, and determine the corporate brand. This updated edition of Living the Brand demonstrates how a participatory approach can enhance employee commitment, improve service standards, and focus effort to deliver business goals. This practical and inspirational book is about how organizations can empower their employees and create ''brand champions.'' Using international examples, Nicholas Ind shows that employees flourish in organizations where they identify with the brand, and organizations flourish when the brand creates meaning for the employee. Living the Brand shows how to make this happen.

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