ENGLISH

Creativity in Public Relations (PR in Practice)

By Andy Green

Book information

Publisher
Kogan Page
Year
2010
ISBN
0749456507, 9780749456504
LCC
HD59 .G683 2009
Open Library ID
OL23576033M
Language
english
Format
PDF
Filesize
2 MB (1688020 bytes)
Series
PR in Practice
Edition
Fourth Edition
Pages
273\273
Time added
2010-10-03 22:52:24

Description

Innovation sells. "Creativity in Public Relations" is a guide to bringing new ideas to the world of public relations. Emphasizing the creative process, the value of developing new methods over letting old ones stagnating, and using methods to create new opportunities for one's business. A fully updated fourth edition uses recent developments to provide many new ideas, making "Creativity in Public Relations" a must for any business' PR department.

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