ENGLISH

Negotiating Business Narratives

By Sandford Borins , Beth Herst

Book information

Publisher
Springer International Publishing;Palgrave Pivot
Year
2018
ISBN
978-3-319-77922-5, 978-3-319-77923-2
Language
english
Format
PDF
Filesize
2 MB (1753190 bytes)
Edition
1st ed.
Pages
XIII, 78\85
Time added
2018-08-15 07:07:45
Business and Management; Automotive Industry; Inno

Description

This book challenges the widely-held belief that popular narratives about business are invariably critical. It develops a more nuanced analytic model of private sector narrative and applies it to 63 recent narrative texts (movies, histories, biographies) produced in the US dealing with three major industries: information technology, automobile manufacturing, and financial trading. It identifies recurring patterns to compare sectors and to analyze their implications. Negotiating Business Narratives appeals to academics and practitioners interested in business and society, strategic management, and contemporary literature and films about business. Front Matter ....Pages i-xiii Conceptual Framework and Methodology (Sandford Borins, Beth Herst)....Pages 1-11 Insanely Great: The Dominant IT Fable (Sandford Borins, Beth Herst)....Pages 13-22 Cults of Personality: Fables of the Automobile Manufacturing Industry (Sandford Borins, Beth Herst)....Pages 23-35 “A Good Dose of Outrage”: Financial Trading Fables (Sandford Borins, Beth Herst)....Pages 37-55 Conclusion: Narrative Templates and Social Negotiations (Sandford Borins, Beth Herst)....Pages 57-60 Back Matter ....Pages 61-78

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