Best practices for graphic designers: grids and page layouts: an essential guide for understanding & applying page design principles

Description

"This unique, go-to guide for designers fully details the essential layout and design skills needed to succeed in this competitive industry. With fun and practical application, it offers valuable insight into strategy and business when working in the real world with real clients, starting with basic information on layout principles before delving more deeply into theory and application on a project-by-project basis. Illustrated with real-world assignments and case studies, this guide offers a behind-the-scenes take on the entire process and steps necessary to go from concept to final outcome, including how to overcome challenges presented along the way"--;Introduction : Vignelli Associates: approach to grid-based design -- Elements of a grid system : An overview : Oikos Associati: turning the grid into a focal point ; Basic structures : Single-column/manuscript grids ; Multicolumn grids ; Modular grids ; Hierarchical grids ; Baseline grids ; Compound grids -- Uppercase magazine : Multicolumn flexibility -- Behind the grid : An overview ; Type & column widths -- How magazine: designing for designers : Type & vertical increments ; Type & balance in columns ; The golden section -- Lucid design: the twelve-column grid & website design ; Hierarchy/organization of information : An overview ; Organizing the content ; Scale & impact ; Typographic techniques can impact flow ; Negative space as a map ; Using relative position to establish importance ; Color can bring content forward, or push it back ; Brandon Bird Design: grids on display ; Elements: a modular system to ease line extension ; The Official Manufacturing Company: divisions in space form content areas -- Page structure ; An overview ; Size & shape of the page ; Page margins ; Caserta Design: layout that evokes an emotional response ; Live area: page size ; Symmetry & composition ; Folds & relationship of content across pages ; Production considerations -- UnderConsideration: grouping with grids -- Content structure : An overview ; Development of read/progression of info ; Grouping information ; Rhythm & flow ; Pacing ; Memo Productions: content Is king ; Alexander Isley, Inc.: illustration grouped with text ; Here Design: illustrations add flavor to layouts -- Relationship of design components : An overview ; How text & image can be separated ; How text & image can be unified ; Space ; Scale ; 804: spatial flexibility ; WIRED magazine: design fidelity across platforms -- Type as image : An overview ; Hand lettering & illustrative typography ; Caption treatment ; Pull quotes ; Folios & wayfinding ; Matador: layout with a typographic focus -- Color : An overview ; Color as a unifying element ; Color as an organizational tool ; AdamsMorioka: for the love of color -- Breaking the rules : An overview ; Grid deconstruction ; Optical composition ; Organic design ; Modern Dog: design organically but think rationally. Introduction : Vignelli Associates: approach to grid-based design -- Elements of a grid system : An overview : Oikos Associati: turning the grid into a focal point Basic structures : Single-column/manuscript grids Multicolumn grids Modular grids Hierarchical grids Baseline grids Compound grids -- Uppercase magazine : Multicolumn flexibility -- Behind the grid : An overview Type & column widths -- How magazine: designing for designers : Type & vertical increments Type & balance in columns The golden section -- Lucid design: the twelve-column grid & website design Hierarchy/organization of information : An overview Organizing the content Scale & impact Typographic techniques can impact flow Negative space as a map Using relative position to establish importance Color can bring content forward, or push it back Brandon Bird Design: grids on display Elements: a modular system to ease line extension The Official Manufacturing Company: divisions in space form content areas -- Page structure An overview Size & shape of the page Page margins Caserta Design: layout that evokes an emotional response Live area: page size Symmetry & composition Folds & relationship of content across pages Production considerations -- UnderConsideration: grouping with grids -- Content structure : An overview Development of read/progression of info Grouping information Rhythm & flow Pacing Memo Productions: content Is king Alexander Isley, Inc.: illustration grouped with text Here Design: illustrations add flavor to layouts -- Relationship of design components : An overview How text & image can be separated How text & image can be unified Space Scale 804: spatial flexibility WIRED magazine: design fidelity across platforms -- Type as image : An overview Hand lettering & illustrative typography Caption treatment Pull quotes Folios & wayfinding Matador: layout with a typographic focus -- Color : An overview Color as a unifying element Color as an organizational tool AdamsMorioka: for the love of color -- Breaking the rules : An overview Grid deconstruction Optical composition Organic design Modern Dog: design organically but think rationally.