ENGLISH

The Alphabet of Sustainability : 26 Ways to be Sustainable

Book information

Publisher
EGEA Spa - Bocconi University Press
Year
2023
ISBN
9788831322911, 9788823886599
Language
english
Format
EPUB
Filesize
5 MB (5658842 bytes)
Pages
\0
Topic
Biology Ecology
Time added
2023-12-21 09:09:09

Description

THE ALPHABET OF SUSTAINABILITYSustainability is all the rage - in words, at any rate. It appears with increasing frequency in political speeches, recommendations of international organizations, pledges of business leaders, and in the advertising of many products. All of this has led many to believe that the word is overused to the point of “burnout,” along with the apparent disconnect between commitments made and actions taken. But a closer look reveals that the concept is taken very seriously by the successful companies examined in this book, one for each letter of the alphabet: Alce Nero, Berlucchi, Chiesi, Davines, Enel, Florim, Granarolo, Humana People to People, Inglesina, Jointly, Kartell, Lago, Melinda, NATIVA, Olivetti, Patagonia, Quantis, Rossi & Lanerossi, Sofidel, Toyota, Unipol, Video Systems, WAMI, xFarm, Yamamay, Zordan.Their stories are undeniable proof that, despite the organizational and financial challenges, choosing sustainability is a long-term reward that requires everyone - from policymakers to businesses, from the media to consumers - to change the grammar of their behavior and speak a language fit for the challenges of the 21st century.

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