ENGLISH

You Can Kill An Idea, But You Can't Kill An Opportunity : How to Discover New Sources of Growth for Your Organization

By HENDERSON , Pam

Book information

Publisher
Wiley
Year
2013
ISBN
978-1-118-80838-2, 978-1-118-82274-6, 978-1-118-82284-5, 111880838X, 1118822749, 1118822846
Language
english
Format
PDF
Filesize
19 MB (19513040 bytes)
Edition
1
Pages
266\266
Time added
2016-01-24 03:00:00
Business. Creative ability in business. Opportunit

Description

How to spot major growth opportunities for your business Ideas alone are failing us! They promise growth, but too often lead to products and services that don't deliver. Instead, be an Opportunity Thinker. Opportunity thinking empowers us to see potential in new places-across markets, technologies, business models, brands, and design. Understanding opportunity informs, inspires, and generates bid ideas that win. Business leaders are constantly looking for creative ideas and opportunities that will drive business growth. You Can Kill an Idea, but You Can't Kill an Opportunity, a. �Read more... Abstract: Ideas alone are failing us! They promise growth, but too often lead to products and services that don't deliver. In many companies it can take up to 3,000 ideas to lead to 100 projects, resulting in only 2 launches, producing on average one product that breaks even and of these products only 20% turn a profit. �Read more...

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