ENGLISH

Measuring Public Relationships: The Data-Driven Communicator's Guide to Success

By Katie Delahaye Paine

Book information

Publisher
LLC, KDPaine & Partners
Year
2007
ISBN
0978989902, 9780978989903
Open Library ID
OL11838716M
Language
english
Format
PDF
Filesize
2 MB (2215042 bytes)
Pages
219\219
Time added
2011-08-31 04:54:40
PR;Связи с общественностьюМаркетингреклама

Description

Katie Delahaye paine's "Measuring Public Relations" is the must-have practical guide to hands-on PR measurement. Emphasizing the role and evaluation of relationships, this book provides every public relations professional with step-by-step research procedures for measuring programs, improving results, and managing relationships. This book includes valuable information on measuring public relations as well as social media measurement.

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