ENGLISH

Pigskin Nation : How the NFL Remade American Politics

By Jesse Berrett

Book information

Publisher
University of Illinois Press
Year
2018
ISBN
9780252050374, 9780252041709
LCC
GV955
Language
english
Format
EPUB
Filesize
4 MB (4566985 bytes)
Series
Sport and Society Ser.
Edition
1
Pages
218\0
Time added
2023-08-20 07:37:25
National Football League-History-United States-20t

Description

Cast as the ultimate hardhats, football players of the 1960s seemed to personify a crewcut traditional manhood that channeled the Puritan work ethic. Yet, despite a social upheaval against such virtues, the National Football League won over all of America--and became a cultural force that recast politics in its own smashmouth image. Jesse Berrett explores pro football's new place in the zeitgeist of the 1960s and 1970s. The NFL's brilliant harnessing of the sports-media complex, combined with a nimble curation of its official line, brought different visions of the same game to both Main Street and the ivory tower. Politicians, meanwhile, spouted gridiron jargon as their handlers co-opted the NFL's gift for spectacle and mythmaking to shape a potent new politics that in essence became pro football. Governing, entertainment, news, elections, celebrity--all put aside old loyalties to pursue the mass audience captured by the NFL's alchemy of presentation, television, and high-stepping style. An invigorating appraisal of a dynamic era, Pigskin Nation reveals how pro football created the template for a future that became our present.

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