ENGLISH

Revolution in the Mailbox: Your Guide to Successful Direct Mail Fundraising (The Mal Warwick Fundraising Series)

By Mal Warwick

Book information

Publisher
Jossey-Bass
Year
2004
ISBN
0787964298, 9780787964290, 9780787972509
Open Library ID
OL8148948M
Language
english
Format
PDF
Filesize
4 MB (4298422 bytes)
Edition
1
Pages
351\351
Time added
2011-08-31 04:54:40

Description

This updated edition of Mal Warwick's landmark book Revolution in the Mailbox has been thoroughly revised to provide your nonprofit organization with the most current and comprehensive survey of direct mail fundraising available anywhere. If you follow Warwick’s practical, down-to-earth advice, direct mail will help your organization grow, gain visibility, involve your donors, increase its efficiency, and achieve financial stability. Written in an easy, conversational style, this latest edition is filled with real-world examples and illustrations showing how you can realize the full potential of direct mail by putting it to work as a strategic tool.

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