ENGLISH

Innovation: Harnessing Creativity for Business Growth

By Jolly A.

Book information

Publisher
Kogan Page Ltd
Year
2002
ISBN
0-7494-3627-1
Open Library ID
OL22491807M
Language
english
Format
PDF
Filesize
2 MB (1646705 bytes)
Pages
159\173
Topic
Economy
Library
Mexmat
Time added
2011-02-23 10:11:24
Финансово-экономические дисциплины;Инновации

Description

For many, says Dr Gary Hamell of Harvard Business School, innovation is ''the only way to escape the ruthless hyper-competition that has been hammering down margins in industry after industry''. This volume, based on research, seeks to find the characteristics and processes which distinguish truly innovative companies and to provide management tools for inspiring, delivering and commercializing innovative new ideas. It uses case studies to show innovation in practice, including Marks & Spencer, Waitrose, Dyson, Peabody, Bioprogress, Dundrum Oyster Farm, Linear Drives and Microsense.

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