ENGLISH

Metaphorically Selling: How to Use the Magic of Metaphors to Sell, Persuade, & Explain Anything to Anyone

By Anne Miller

Book information

Publisher
Chiron Associates Inc
Year
2004
ISBN
0976279401, 9780976279402
LCC
HF5438.25 .M556 2004
Open Library ID
OL3316520M
Language
english
Format
MOBI
Filesize
846 kB (865808 bytes)
Pages
\0
Scanned
no
Time added
2012-02-04 16:00:00

Description

Billions of dollars are left on the table and hundreds of ideas fail to get off the ground every day because of the over-communicated society in which we live. Salespeople, managers, consultants, CEOs, and even the president of the United States, are constantly challenged to pierce through this information clutter to get others to see the unique value of their services, explanations, and propositions. Metaphors solve that problem. Metaphorically Selling provides a unique four-step model that shows anyone, easily and quickly, how to become a master of metaphor.

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