ENGLISH

By Invitation Only: How We Built Gilt and Changed the Way Millions Shop

By Alexis Maybank , Alexandra Wilkis Wilson

Book information

Publisher
Portfolio Trade
Year
2013
ISBN
1591846269, 9781591846260
Language
english
Format
EPUB
Filesize
3 MB (2630119 bytes)
Pages
288\0
Time added
2013-12-15 08:00:23

Description

Gilt, currently valued at more than $1 billion, was launched by Alexis Maybank, Alexandra Wilkis Wilson, and three colleagues in 2007. It is one of the most fascinating startups of recent years. And it all began with one bold idea: to bring sample sales online and change the way millions shop. As they write about the day Gilt.com went live: “We had created a Web site that could potentially change the rules of retail…If shopping was traditionally a slow, leisurely activity…it would now be competitive, addictive, urgent, thrilling…not just easier, but so much more fun.” Alexis and Alexandra share their perspective in this dramatic story of Gilt’s birth, rise, and evolution. They show how they juggled the conflicting needs of their suppliers, engineers, marketers, and potential investors. They explain how they blended their individual strengths and weaknesses and managed their rapidly growing team. And they take us through the darkest moments of the recession when Gilt might easily have died.

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