ENGLISH

The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative

By Stephen Denning

Book information

Publisher
Jossey-Bass
Year
2005
ISBN
078797675X, 9780787976750
Language
english
Format
EPUB
Filesize
668 kB (684078 bytes)
Edition
1
Pages
384\0
Time added
2012-06-14 13:30:00

Description

In his best-selling book, Squirrel Inc., former World Bank executive and master storyteller Stephen Denning used a tale to show why storytelling is a critical skill for leaders. Now, in this hands-on guide, Denning explains how you can learn to tell the right story at the right time. Whoever you are in the organization CEO, middle management, or someone on the front lines you can lead by using stories to effect change. Filled with myriad examples, A Leader’s Guide to Storytelling shows how storytelling is one of the few available ways to handle the principal and most difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. The right kind of story at the right time, can make an organization “stunningly vulnerable” to a new idea.

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