ENGLISH

Business Research Methods and Statistics Using SPSS

By Robert P. Burns , Richard Burns

Book information

Publisher
Sage Publications Ltd
Year
2008
ISBN
1412945291, 9781412945295
Language
english
Format
PDF
Filesize
12 MB (12203842 bytes)
Pages
560\560
Topic
Economy
Time added
2016-01-29 21:04:31
Финансово-экономические дисциплины;Статистический

Description

Business Research Methods and Statistics Using SPSS provides a simple, easy to follow, and non-mathematical approach to understanding and using quantitative methods and statistics. It is solidly grounded in the context of business and management research, enabling students to appreciate the practical applications of the techniques and procedures explained. The book is comprehensive in its coverage, including discussion of the business context, statistical analysis of data, survey methods, and reporting and presenting research. A companion website also contains four extra chapters for the more advanced student, along with PowerPoint slides for lecturers, and additional questions and exercises.

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