Creating Business and Corporate Strategy: An Integrated Strategic System

Description

Businesses need strategies that determine the direction of functioning and further development. If a company deals with several multifaceted businesses, each of them subsequently requires their own strategy. The issue of strategy creation and realization is a key factor that must receive the closest possible attention. In order to assure victory and be thoroughly prepared for various directions and situations that may arise, companies create their own unique strategies. This book is primarily aimed at suggesting the necessary repertoire of knowledge and skills for strategy creating with the help of the TASGRAM integrated system – Thinking, Analyzing, Strategy, Goals, Risks, Actions, and Monitoring. The main outcome of TASGRAM is a combined strategic table: business strategy, corporate strategy, goals, risks, actions, and monitoring. Each element in TASGRAM has a concrete goal and it helps users become more focused. Creating Business and Corporate Strategy: An Integrated Strategic System offers a new tool for company strategy creation, showcasing various cases and examples based on theory and practice. Unlike the existing tools, the suggested system of strategy creation is simpler and definite. Its main purpose is to help create and further develop the created strategy, making this book especially valuable to researchers, academics, practitioners, and students in the fields of strategy, leadership, and management. Cover Half Title Series Information Title Page Copyright Page Table of Contents Figures Tables To the Readers 1 Introduction 2 What Is Strategy? Apple, Inc. Amazon.com 3 Tasgram – The Integrated System of Strategy Creation Constituent 1: Thinking Constituent 2: Analyzing Industry Analysis PESTEL Drivers Trends Porter Five Forces Company Analysis Company’s Products Brand The Company’s Service Ecosystem Global Distribution and Sales Network Stakeholder Analysis Suppliers Employees .ommunities Government Competitors Shareholders Customers 5W Model of Client Analysis 1. Who? – Statistical Characteristics of the Iphone Customers 2. What Customers do With a Product? 3. Where Do Customers Purchase Product? 4. Why Do the Customers Choose a Definite Product? What Attracts Them the Most? 5. Why Won’t the Customer Buy the Offered Product? What Will Make Him Refuse From It? Product Constituent 3: Strategy Focus Strategy Cost Leadership Strategy Differentiation Strategy Business Strategy Corporate Strategy Constituent 4: Goals Appraisal of Business Strategy Goals Specific Measurable Achievable Relevant Time Bound Appraisal of Corporate Strategy Goals Market Penetration Strategy Specific Measurable Achievable Relevant Time Bound Strategy of Diversification Specific Measurable Achievable Relevant Time Bound Constituent 5: Risks Identified Risks Evaluation Reaction Evaluation Reaction Evaluation Reaction Evaluation Reaction Constituent 6: Actions Key Notions Innovations and Technical Improvement Customer Centricity Brand Development Business Strategy Actions Corporate Strategy Actions Market Penetration Strategy Actions Diversification Strategy Actions Constituent 7: Monitoring Projections’ Feasibility Monitoring of Business Strategy Realization Customer Centricity Development Innovations and Technological Improvement Rate Off the products and Services Strength of the Apple Brand Monitoring of Corporate Strategy Realization Market Penetration Strategy Diversification Strategy Strategic Table of Apple, Inc. 4 Questions and Answers Why Is TASGRAM Called the System of Strategy Creation? Which Knowledge and Qualities Are Needed for Strategy Creation? 5 Concluding Remarks References Index