ENGLISH

Actionable web analytics: using data to make smart business decisions

By Jason Burby , Shane Atchison , Jim Sterne

Book information

Publisher
Wiley Publishing
Year
2007
ISBN
9780470124741, 0470124741
LCC
TK5105.875.I57 B868 2007
Open Library ID
OL22553515M
Language
english
Format
PDF
Filesize
4 MB (4262131 bytes)
Pages
288\288
Library
mexmat
Time added
2009-07-20 03:45:11

Description

Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions-and many more-using their decade of experience in Web analytics.

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