ENGLISH

The Business Communication Casebook: A Notre Dame Collection, 2nd Edition

By James S. O'Rourke

Book information

Publisher
South-Western College Pub
Year
2007
ISBN
0324545096, 9780324545098
Google Books ID
iuubbUJ8W7YC
Open Library ID
OL9552599M
Language
english
Format
PDF
Filesize
6 MB (6725194 bytes)
Edition
2nd Edition
Pages
368\368
Orientation
yes
Scanned
yes
Time added
2012-02-04 16:00:00

Description

This casebook, written by a renowned communications expert, offers you the skills for successful case analysis, along with a comprehensive collection of 36 cases that may be applied to any Business Communication issue or theme. The cases in this book focus on real-world companies (i.e. Northwest Airlines, Merck, The Walt Disney Company, Google, Procter & Gamble, Wal-Mart, McDonalds, Sony and Kraft,) and provide the opportunity to put Business Communication theory into practice.

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