ENGLISH

Reputation Analytics: Public Opinion for Companies

By Daniel Diermeier

Book information

Publisher
University of Chicago Press
Year
2023
ISBN
022602962X, 9780226029627
Language
english
Format
EPUB
Filesize
5 MB (5386816 bytes)
Pages
496\0
Topic
Business
Time added
2023-04-09 21:19:01

Description

A scientific approach to corporate reputation from the field’s leading scholar. Public opinion is a core factor of any organization’s success—and sometimes its failings. Whether through crisis, mismanagement, or sudden shifts in public sensibility, an organization can run afoul in the span of a Tweet. In Reputation Analytics, Daniel Diermeier offers the first rigorous analytical framework for understanding and managing corporate reputation and public perception. Drawing on his expertise as a political scientist and management scholar, Diermeier incorporates lessons from game theory, psychology, and text analytics to create a methodology that has immediate application in both scholarship and practice. A milestone work from one of social science’s most eminent scholars, Reputation Analytics unveils an advanced understanding of an elusive topic, resulting in an essential guide for academics and readers across industries.

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