ENGLISH

Integration of Preference Analysis Methods into Quality Function Deployment: A Focus on Elderly People

By Samah Abu-Assab (auth.)

Book information

Publisher
Gabler Verlag
Year
2012
ISBN
978-3-8349-3233-4, 978-3-8349-7075-6
DOI
10.1007/978-3-8349-7075-6
Language
english
Format
PDF
Filesize
7 MB (6955374 bytes)
Edition
1
Pages
223\242
Time added
2014-02-12 18:00:00
Business Strategy/Leadership

Description

Especially in industrial countries the portion of elderly people is growing in many societies. Their needs are more intensified than the demands of younger people in many aspects. Companies need the right tools (e.g. market research methods for elderly people) to detect these needs, preferences, and demands of elderly people. Samah Abu-Assab verifies two existing research methods and suggests a new one for determining the preferences of elderly people. The new method seems to be promising and adequate for the elderly target group.

Similar books