ENGLISH

International Public Relations: Practices and Approaches

By Mehmet Umut Tuncer

Book information

Publisher
Peter Lang
Year
2018
ISBN
3631760914, 9783631760918, 3631764014, 9783631764015, 3631764022, 9783631764022, 3631764030, 9783631764039
Language
english
Format
PDF
Filesize
6 MB (6543218 bytes)
Pages
278\280
Topic
Business\\Marketing: Advertising
Time added
2020-01-24 22:28:17
Business & Economics: Advertising & Promotionintercultural communicationPublic Relations

Description

Today, globalisation has reached its peak not only due to economic integration, but also by the multiplier effect stemmed from digital communication technologies. The concept of global village, mentioned nearly half a century ago by Marshall McLuhan, confronts us as actual reality. Of course, this approach creates radical impact on all management practices. Public relations is one of the management instruments which is affected most by the emergent change in approach within this context. In this volume, the authors define public relations through an international perspective within the context of both theory and practice. Consisting of fifteen sections, the book describes what intra- and extra-organisational public relation theories and practices correspond to in the present day.

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