ENGLISH

Professional Marketing & Selling Techniques for Digital Wedding Photographers, Second Edition

By Jeff Hawkins , Kathleen Hawkins

Book information

Year
2005
ISBN
1584281804, 9781584281801
Open Library ID
OL8793102M
Language
english
Format
PDF
Filesize
4 MB (3725675 bytes)
Edition
2nd
Pages
128\130
Topic
Art Photo
Time added
2011-06-04 13:46:07
Библиотека;Досуг;Фотография;Коммерческая фотографи

Description

Updated to include the latest digital camera models, imaging software, and current image proofing and sales techniques, this business guide teaches wedding photographers how to build a profitable business. From formulating a business plan to presenting final images to clients, the strategies presented help photographers avoid the pitfalls that ruin many wedding photography studios. Photographers learn how to define a target demographic—whether that be low-volume big-budget or high-volume low-budget clients—and market to those demographics in print, on the Internet, through networking, and at bridal shows. Customer service tips include how to interview clients to ensure a stress-free and enjoyable portrait experience, conduct presession consultations, and write a contract, as well as presentation techniques for wall-size images, coffee-table–style books, and guestbooks. The featured images and drawings include a gallery of the author's wedding photographs and samples of advertising, marketing, and promotional literature.

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