Viscomm: A Guide to Visual Communication Design VCE Units 1-4 Third Edition

Description

Contents Author profile How to use this resource Chapter 1 Introduction to Visual Communication Design 1.1 How this textbook approaches the Study Design 1.2 The design process 1.3 Study specifications 1.4 Terms used in the study Unit 1 Finding, reframing and resolvin g design problems Chapter 2 Reframing design problems 2.1 What is good design? 2.2 Human-centred design Interview with a designer 2.1: Local Peoples 2.3 The Discover phase of the design process 2.4 The Define phase of the design process 2.5 The design brief Chapter review and tasks Chapter 3 Solving communication design problems 3.1 Branding and visual language 3.2 Acknowledging the work of others 3.3 The Develop phase of the design process 3.4 Methods, media and materials 3.5 The design elements 3.6 The design principles 3.7 Gestalt principles of visual perception 3.8 The Deliver phase of the design process Chapter review and tasks Chapter 4 Design’s influence and influences on design 4.1 Influences on design 4.2 Influence of design 4.3 Circular design 4.4 Designing three-dimensional objects 4.5 Rendering 4.6 Prototypes 4.7 Develop and Deliver phases Chapter review and tasks Unit 2 Design contexts and connections Chapter 5 Design, place and time 5.1 Environmental design 5.2 Contemporary and historical styles and traditions 5.3 Factors that influence environmental design projects 5.4 Development drawings for environmental design 5.5 Two-dimensional drawing methods 5.6 Three-dimensional drawing methods 5.7 Models 5.8 Design process Chapter review and tasks Chapter 6 Cultural ownership and design 6.1 First Nations design – the first designers 6.2 Contemporary Indigenous designers Interview with a designer 6.1: Andrew Taylor 6.3 Ethical and legal responsibilities 6.4 Australian Indigenous iconography 6.5 Personal iconography design Chapter review and tasks Chapter 7 Designing interactive experiences 7.1 What is interaction design? 7.2 Good design and interactive experiences 7.3 Usability 7.4 Development tools and techniques 7.5 Using the VCD design process model for interaction design Chapter review and tasks Unit 3 Visual communication in design practice Chapter 8 Professional design practice 8.1 Fields of design practice in comparison 8.2 Roles, relationships and responsibilities 8.3 Design decisions 8.4 The interviews with designers Interview with a designer 8.1: Precious Plastic Melbourne Interview with a designer 8.2: Nicole Monks Interview with a designer 8.3: BoardGrove Architects Interview with a designer 8.4: Carolyn Hawkins Interview with a designer 8.5: Wood Marsh Architecture Interview with a designer 8.6: Alpha60 Interview with a designer 8.7: Veneziano Coffee Roasters Interview with a designer 8.8: Astrid John 8.5 Practical exploration Chapter review and tasks Chapter 9 Design analysis 9.1 Visual language and Visual Communication Design 9.2 Analysing visual communication designs 9.3 Examples of analysis Chapter review and tasks Chapter 10 Design process: defining problems and developing ideas 10.1 Discover 10.2 Define 10.3 Develop Chapter review and tasks Unit 4 Delivering design solutions Chapter 11 Design process: refining and resolving design concepts 11.1 Deliver 11.2 Convergent thinking 11.3 Design elements and principles 11.4 Methods, media and materials 11.5 Annotating in the Deliver phase 11.6 The pitch Chapter review and tasks Chapter 12 Presenting design solutions 12.1 Ways of presenting distinctive final presentations 12.2 Ways to gain and maintain the interest of the target audience 12.3 Final presentation submission Chapter review and tasks Chapter 13 Exam time 13.1 Exam advice 13.2 Before the exam 13.3 During the exam 13.4 Specific advice for the Visual Communication Design exam Glossary Index Acknowledgements