Design Sprint: A Practical Guidebook for Building Great Digital Products

Description

With more than 500 new apps entering the market every day, what does it take to build a successful digital product? You can greatly reduce your risk of failure with design sprints, a process that enables your team to prototype and test a digital product idea within a week. This practical guide shows you exactly what a design sprint involves and how you can incorporate the process into your organization. Design sprints not only let you test digital product ideas before you pour too many resources into a project, they also help everyone get on board—whether they’re team members, decision makers, or potential users. You’ll know within days whether a particular product idea is worth pursuing. Design sprints enable you to: Clarify the problem at hand, and identify the needs of potential usersExplore solutions through brainstorming and sketching exercisesDistill your ideas into one or two solutions that you can testPrototype your solution and bring it to lifeTest the prototype with people who would use it Title Page Copyright Page Foreword Why Care About Design Sprints? Preface Who This Book Is For How This Book Is Organized Acknowledgments The What, Why, When, and How of Design Sprints Chapter 1 - What Is a Design Sprint? Chapter 2 - When (and When Not) to Do a Design Sprint? Chapter 3 - How to Approach Design Sprints How to Design Sprint Chapter 4 - Before the Design Sprint: Make a Plan Chapter 5 - Phase 1: Understand Chapter 6 - Phase 2: Diverge Chapter 7 - Phase 3: Converge Chapter 8 - Phase 4: Prototype Chapter 9 - Phase 5: Test Chapter 10 - After the Design Sprint: Capture, Iterate, and Continue Index Footnotes