ENGLISH

The Female Brand: Using the Female Mindset to Succeed in Business

By Catherine Kaputa

Book information

Publisher
Davies-Black (A Nicholas Brealey Publishing imprint)
Year
2009
ISBN
089106284X, 9780891062844
LCC
HD6053 .K37 2009
Google Books ID
cjYS5VfoR8EC
Open Library ID
OL22685044M
Language
english
Format
PDF
Filesize
1 MB (1151515 bytes)
Edition
1
Pages
201\201
Topic
Business
Scanned
yes
Time added
2011-06-04 13:46:07

Description

Women make up 51 per cent of the workforce, but only a tiny two per cent are Fortune 500 CEOs. Which begs the question: why do talented women have trouble succeeding in business? In "The Female Brand", Kaputa says that to succeed beyond the mid-level in American corporations women must build a successful career identity - a brand - that's authentic, focused, and relevant, built around their aptitudes as women and their personal strengths. Drawing on some of the latest findings of experts in the science of the female brain and in gender research, Kaputa shows women how to use these aptitudes and perceptions to brand themselves more effectively. Inspirational yet practical, any woman will come away motivated with a clearer perspective on how they can apply these ideas to create more confidence and career success.

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