ENGLISH

Grab That Wallet: A Book on Financial Services Marketing

By Sushil Sharma

Book information

Publisher
Tata Mcgraw Hill
Year
2013
ISBN
1259028429, 9781259028427
Language
english
Format
PDF
Filesize
4 MB (4494696 bytes)
Pages
216\206
Time added
2020-04-29 18:30:36

Description

Grab that Wallet brings to the reader a new perspective on the nature and structure of the industry that makes it uniquely challenging to achieve true customer satisfaction. Blending humor with insight, the book takes an in-depth look at producer-consumer behavior in financial services industry. Propounding a new and practical model of The Needs Portfolio Matrix the book shows how to adapt proven consumer marketing strategies and approach to financial services Marketing. TITLE CONTENTS 1 IS THERE A PROBLEM? 2 WHAT DO OTHER INDUSTRIES DO? 3 THE NEEDS–PORTFOLIO MATRIX 4 UNDERSTAND THE CUSTOMER 5 UNDERSTAND THE SELLING SITUATION 6 UNDERSTAND THE ORGANISATION 7 UNDERSTAND THE ENCOUNTER QUADRANT 8 THE SECOND QUADRANT—THE KNOW QUADRANT 9 UNDERSTAND THE THIRD QUADRANT—THE GROW QUADRANT 10 THE VALUE QUADRANT (Q4) 11 QUADRANT MIGRATION 12 THE HOLY GRAIL OF WALLET SHARE INDEX

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