Trust-based selling: finding and keeping customers for life
Book information
Description
This book, an abridgement of Monty's Sales Hunting, will help readers learn: why traditional sales models do not work for new account acquisition; why long-term sales success is now built on developing a trusted relationship with the customer; the best methods for achieving first meetings; the best solutions to lead with; how to qualify customers and opportunities; where to best spend their time; and how to measure and track their success. With advice based on the author's twenty years of IT sales and sales management experience--along with principles confirmed by academic research--this book is a fast read that is packed with real-life examples and prescriptions for achieving sales success. --
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