Strategic Learning: How to be Smarter than Your Competition and Turn Key Insights into Competitive Advantage

Description

How to use Strategic Learning to rapidly respond to change and gain a sustainable advantage over your competitorsWhat's even harder than creating a breakthrough strategy? Making it stick. As companies are fighting to survive in a tough economy, this new book by Willie Pietersen demonstrates the power of the Strategic Learning process, a four-step dynamic cycle guaranteed to create and sustain winning performance. Adopted by a wide range of corporations and not-for-profit organizations, the Strategic Learning process builds on eight years of practicing, adapting and honing the original concepts Pietersen first introduced in Reinventing Strategy to explain how organizations can generate superior insights about their customers and competitors, craft a Winning Proposition, focus on a vital few key priorities, create buy-in throughout the organization and achieve success – again and again. Teaches organizations to make smarter decisions that help them win customers and earn superior profitsExplains how to instill a culture of openness, learning, and courage that can face and respond to the constantly changing business environment Is a tool that can benefit leaders at all levels, in organizations both large and small, global and domestic, for-profit and not-for-profitAuthor Willie Pietersen, a former president of Tropicana and Seagram USA, is a professor of management at Columbia Business School, and the author of Reinventing Strategy, from WileyStrategic Learning shows you how your business or nonprofit organization can develop better, more effective strategies for long-term competitive advantage.Content: Chapter 1 The Real Job of Strategy (pages 1–14): Chapter 2 Defining Competitive Advantage: How Much More Value Do You Deliver Than Your Competitors? (pages 15–29): Chapter 3 Strategic Learning: Four Key Steps, One Cycle (pages 31–45): Chapter 4 Learn: Using a Situation Analysis to Generate Superior Insights about Your External Environment and Your Own Realities (pages 47–80): Chapter 5 Focus: Clarifying Your Winning Proposition and Identifying Your Key Priorities (pages 81–107): Chapter 6 Align: Mobilizing Your Entire Organization behind Your Strategy (pages 109–133): Chapter 7 Overcoming Resistance to Change and Driving Momentum (pages 135–155): Chapter 8 Translating Your Strategy into a Compelling Leadership Message (pages 157–170): Chapter 9 Execute: Implementing and Experimenting in the Strategic Learning Cycle (pages 171–179): Chapter 10 Leading through a Crisis (pages 181–193): Chapter 11 Becoming an Integrated Leader (pages 195–209):