ENGLISH

Art direction for the Web

By Clarke , Andy

Book information

Publisher
Smashing Magazine; Smashing Media AG
Year
2019
ISBN
9783945749760, 394574976X
Language
english
Format
PDF
Filesize
60 MB (62391844 bytes)
Pages
344 pages: illustrations; 25 cm\345
Time added
2020-11-29 04:16:02
Design;Business;Art;Website Design

Description

Modern web technologies like CSS Grid, Flexbox and Shapes have made it possible for us to implement print’s often distinctive designs, and the web’s now full of tutorials on how to use them. But the most important question is not “how” we can use art direction techniques to improve our designs for the web, but “when” and “why?” Based on Andy Clarke’s twenty years’ experience of working with clients, plus the expertise of the art directors and designers he interviewed, this book is about why art direction matters and how to art-direct compelling and effective experiences across devices and platforms.

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