Modern presidential electioneering : an organizational and comparative approach
Book information
Description
Baumgartner analyzes the organization and operation of modern presidential campaigns by examining the personnel, resources, and activities of both party and candidate organizations throughout the process of presidential selection in the United States, Russia, and France. He adds to our understanding of what "candidate-centeredness" means by going beyond the usual focus on voters or political messages. Introduction Traditional Presidential Electioneering Presidentialism and Presidential Selection: The Institutional Environment Electioneers: The Personnel of Modern Presidential Electioneering The Resources of Modern Presidential Electioneering Electioneering Processes and Activities: The Campaign Conclusions: Modern Presidential Electioneering Appendix Bibliography Index
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