ENGLISH

Creativity (Express Exec)

By Michel Syrett , Jean Lammiman

Book information

Publisher
Capstone
Year
2002
ISBN
1841123188
Open Library ID
OL8917961M
Language
english
Format
PDF
Filesize
929 kB (951660 bytes)
Edition
1
Pages
106\106
Time added
2011-08-31 04:54:40

Description

Fast track route to fostering and exploiting a creative dynamic in any organisationCovers the key areas of creative team working and brainstorming, leading projects with a creative output, choosing and backing winning ideas and motivating and rewarding staffExamples and lessons from some of the world's most creative businesses, including AOL Time-Warner, BMW, IDEO and Nortel Networks, and ideas from the smartest thinkers, including Edward de Bono, Gary Hamel, Richard Pascale and W. Chan KimIncludes a glossary of key concepts and a comprehensive resources guide

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